Objective

Internet is the future of society, the economy and technology –

I would like to be a member of Emirates Internet & Multimedia.

Academics

University Education

Degree : Master of Business Administration (MBA)

From : Newport University California (Asian Chapter)

Major : Marketing

Seminars and Workshops attended

‘The Winners’ 5 days Workshop conducted by Institute of Human Potential & Development at Holiday Inn, Abu Dhabi.

‘Effective Market Research’ from Etisalat Training Center in Dubai.

‘Designing Effective Advertising, Sales Promotion, and Public Relations Programs’, from Etisalat Training Center in Dubai

‘Communication and Marketing Mix’ from Etisalat Training Center in Dubai.

Computer Knowledge

Have thorough working knowledge of the following:

MS Word MS Excel MS PowerPoint

MS Access Windows 98 & 00 Internet & Email

WORK EXPERIENCE

Emirates Telecommunications Corporation - Etisalat

Marketing Department, Head Office, Abu Dhabi, United Arab Emirates

December 1996 to Present

As Chief Supervisor Media

I am responsible to:

coordinate with Product Managers for all their advertising requirements and help them in marketing their brands.
help the advertising agencies in understanding all telecom product/services.
ensure correct identification of target audience and Single Minded Proposition.
deliver high standard of creativity and efficiency in all the marketing communication
provide consistent and thematic platform for all the promotional efforts
vet the work thoroughly prior to submission to management.
prepare and submit advertising plan for each section
identify and recommend traditional and non-traditional media
conceptualize the ideas and brief the advertising agency for media pre-requisites along with proper logistical support.
evaluate visuals thoroughly for press ads, storyboards for TV commercials, and script for Radio commercial to ensure the effectiveness and accuracy.
select models, voiceovers and locations.
elect local and international media which includes Newspapers, Trade magazines, TV/Radio channels, Cinema, In-flight video, In-flight magazines, Airport Signs, MUPIs, etc.
control production schedule and follow up with the advertising agency to release campaign on time.
control an advertising budget for each section in the marketing department.
prepare monthly / quarterly advertising expenditure/activity report.
assist Public Relations Department in preparation of In-house magazines (Al Tawassul and Marketing Update), fliers, press releases, display boards, danglers, brochures, application forms for all products and services to support our campaign and other sections.
closely monitor the impact of the promotional campaign.

Instaphone Pakistan Pvt. Ltd.

Marketing Department, HeadOffice, Karachi, Pakistan

December 1993 to October 1996

As Marketing Services Executive

My responsibilities were to:

create and implement business plans to generate revenues exceeding corporate goals
develop marketing literature and supervising in preparation of monthly in-house magazine ‘Instaphone Progress Update’.
organize wireless telecom exhibitions.
identify target market and prepare advertising plans accordingly with the help of Product Managers.
coordinate with an advertising agency to prepare promotional strategies.
plan, set-up and organize timely press conferences, parties, get-togethers and publicity campaigns
making full use of various tools of media, in order to publicize and keep the organization, it’s policies and it’s various activities in the public eye constantly.
devise unique promotional campaigns for brand building. (To attract the viewers’ to watch the different television programs made by the production house/channel)
arrange press interviews with the top managers of the organizations, the producers, directors and stars of the various programs made by the organization.
answer all press queries
plan media
make proposals/presentations to craft an event.
work on the entire look of the event right from designing of the sets to the designing of the entire flow of the event.
handle the pre and post event publicity using all possible tools of publicity.
get the production on the floor successfully.

Asiatic Advertising & Marketing

HeadOffice, Karachi, Pakistan

October 1989 to July 1993

As Senior Account Executive

My responsibilities were:

Complete Client Servicing
Coordination between client and agency to provide the best in ATL and BTL.
Development of creative, media and research strategies.
Recommend the best media opportunities available.
Making presentations for new accounts
Preparation of contact and status report for existing clients on a regular basis.
Organize Exhibitions or participation in all major exhibitions in country and abroad
All PR activities whether it’s a launch or a regular promotion.

During the above tenure with Asiatic Advertising and Marketing, I successfully handled the following clients:

· Goldstar Pakistan - Agents for Goldstar Home Appliances

· Jaffer Brothers Limited - Agents for DELL and Novell and Nikon Cameras.

· English Biscuits Manufacturers.

· Pak Electrons Limited - Manufacturer of PEL Refrigerators, Airconditioners and Deep Freezers.

PERSONAL PROFILE

Age : 31

Marital Status : Married and have two kids

Language Known : English, Urdu, Hindi

Hobbies : Music, reading, billiards

Travelling : Traveled to almost 22 countries so far in North

America, Europe, Gulf and Far East.

Strength : Planning, organizing and working under pressure.

Expertise : Media planning, brand building, corporate

identities, Product development, advertising

management etc.

REFERENCES

Ms. Maroua Naim

General Manager

Emirates Internet & Multimedia

Box 3838

Abu Dhabi

Tel. 02-6184789

Mr. Freddy Variava

Head of Advertising & Promotions

Emirates Telecom Corporation

Box 3838, Abu Dhabi

Tel. 02-6184435

Fax. 800-2200

Mr. Jasim Wahab

Corporate Relations Manager

British American Tobacco

Dubai

Tel. 050-6247840

Mr. Deepak Padmanabhan

Business Development Manager

Comtrust

Dubai

Tel. 050-4455740

Mr. Abdel Salam G. Karar

General Manager – Abu Dhabi

Khaleej Times

P O Box 3082 Abu Dhabi

Tel. 6711990

More can be furnished upon request.

BACK

Contact : Syed Mumtaz Hasan Zaidi
P O Box 3838, 9^TH Floor, Marketing Department Etisalat – HO, Abu Dhabi United Arab Emirates
Phone: 02-6318996 Facsimile 02-6788165 Mobile : 050-4431950
Email: mumtazai@emirates.net.ae